There are suggested 13-week programs for beginner, intermediate, and advanced levels – and along with the DVDs, you get a printed program guide that’s heavy on nutritional guidance, plus a poster that illustrates the 13 postures you’ll use most frequently. The 4-DVD set ($79.99, ) features 11 distinctive workouts – ranging from a mellow 10-minute “Wake Up” routine to super-challenging “Strength Builder” and “Double Black Diamond” sessions that run about 40 minutes.
While Page’s big, barky persona may not appeal to everyone, his program is surprisingly practical and well thought out. But probably the most influential, and unexpected, guru of guy’s yoga is ex-pro wrestler Diamond Dallas Page, whose DDP Yoga DVD series has racked up more than $3 million in sales since it came out in 2012. The Broga franchise, for one, now has franchises in 13 states. But in the last couple of years, a number of dude-yoga brands have sprung up, promising the benefits of the ancient practice without all the girly, overtly spiritual stuff.
According to a 2012 survey by Yoga Journal, more than 20 million Americans practice yoga – and only 18 percent of them are men.
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